Patient acquisition for chiropractic practices
From Ad Click to
First Visit
We run your Meta ads and connect rapid response, booking, reminders, and team handoffs. Track each lead from campaign source through confirmed appointments, first visits, and starts of care.
See where your new-patient journey is losing momentum and what improving it could mean. About 3 minutes.
Bring the numbers you have. Missing data is part of what we'll map.
Operator-led by Andrew Higdon, DC, a practicing chiropractor.
PHYNYXPRO
Patient acquisition operating system
One connected journey
Campaign source stays attached while your team verifies show and start-care outcomes.
Designed around the handoffs that decide patient acquisition
Designed around the handoffs that decide patient acquisition
Chiropractic-first
Built around the new-patient journey
Full-funnel view
From campaign source to start of care
Operator-led
A system shaped by practice reality
Human handoff
Your team steps in when it should
this is where ad budget leaks →
The reframe
Buying More Leads Cannot Fix What Happens After the Click
A campaign can fill the inbox while slow response, unclear qualification, scheduling friction, and inconsistent follow-up leave the calendar open. Lead count alone cannot tell you where the patient journey broke.
Lead captured
The Campaign Did Its Job
Source and offer context enter the pipeline with the inquiry.
Appointment request
The Handoff Decides What Happens Next
Response, qualification, and booking remove avoidable friction.
Verified outcome
The Practice Closes the Loop
Confirmed, Day 1 Show, and Start Care are recorded separately.
A lead is a starting event—not a patient outcome.
The measurable journey
One Path. Five Stages Your Practice Can Actually See
PhynyxPro connects campaign activity to the operational stages that matter, while your team verifies the patient outcomes only it can know.
STAGE 01
Lead
An inquiry enters with its source and campaign context attached.
STAGE 02
Appointment Request
The prospect takes a real scheduling step—not just another click.
STAGE 03
Confirmed
The appointment is booked and its confirmation status is visible.
STAGE 04
Day 1 Show
Your team records whether the new patient arrived for the visit.
STAGE 05
Start Care
The practice records the next-care decision in its system.
Start with a 3-minute growth snapshot. Use exact numbers, estimates, or mark what is not tracked. Missing data is part of what we'll map.
The PhynyxPro system
One Operating System.
Three Jobs
PhynyxPro is not just the ad account. It connects demand generation, the workflow after the click, and the practice-verified outcomes used to improve the system.
01 · Attract
Build Demand for Your Market
Managed paid acquisition, offer strategy, creative, and landing pages designed for chiropractic new-patient demand.
A clear offer for a local patient need.
Campaign path
02 · Convert
Give Qualified Inquiries a Defined Next Step
PYRO coordinates response, qualification, booking, confirmation, reminders, and the handoff to your team.
- 1New lead enters PYRO
- 2Ember begins the approved conversation
- 3Appointment request reaches the calendar
- 4Confirmation, reminders, and human handoff
one accountable handoff
03 · Operate & Improve
Use the Full Journey to Make Decisions
Review campaign activity alongside the appointment and patient stages your practice records—without presenting ad-platform leads as outcomes.
Decision record
The review starts with stage definitions everyone agrees on.
PhynyxPro installs and operates
- •Campaign, offer, creative, and landing-page operation
- •PYRO pipeline, response, booking, and reminder workflows
- •Ember configuration with defined human-handoff rules
- •Source-to-stage reporting and an operating review cadence
Your practice provides
- •Access, approvals, calendar rules, and new-patient capacity
- •Accurate services, FAQs, and escalation guidance
- •A person available when a conversation needs human judgment
- •Consistent Confirmed, Day 1 Show, and Start Care updates
The first 7–10 days
Your Core Acquisition System, Built in 7–10 Days
The build window begins once onboarding inputs, account access, and required approvals are complete. From there, we build the campaign, Meta lead flow, pipeline, follow-up, and handoff process.
Before Day One
Onboarding Complete
We confirm the inputs, access, and approvals required to start the core build.
- •Confirm offer, capacity, locations, and handoff owners
- •Receive advertising, CRM, calendar, domain, and reporting access
- •Collect required brand assets, approvals, and business details
Days 1–3
Campaign Build
We build the campaign strategy, Meta lead flow, creative, and source tracking.
- •Campaign strategy and offer path
- •Meta lead ads, forms, copy, and creative setup
- •Tracking and source structure
Days 4–7
System Configuration
We connect the pipeline, calendar, automations, and included handoff rules.
- •PYRO pipeline and calendar connection
- •Follow-up, reminders, and status automation
- •Ember and staff handoff rules where included
Days 8–10
QA and Launch-Ready
We test the end-to-end journey, confirm ownership, and prepare for a controlled launch.
- •End-to-end lead and booking tests
- •Team ownership and escalation review
- •Final approvals and controlled launch preparation
7–10 days is the standard core-build window after complete onboarding. Missing access, delayed approvals or client inputs, carrier/A2P registration, and other third-party dependencies can move the live-launch date.
PYRO + Ember
PYRO Runs the Workflow. Ember Handles the Conversation
PYRO is the platform connecting response, qualification, appointment requests, confirmations, reminders, and reporting. Ember is the AI receptionist inside PYRO, with human handoff when your team should take over.
Illustrative workflow — not a promise of availability or autonomous booking. Scripts, escalation rules, calendar logic, and confirmation behavior are configured for each business.
Active Inquiry
Ember · AI receptionist
Qualification
Ember
Are you looking to request a new-patient appointment?Caller
Yes—mornings are usually best.Ember
I can capture that preference for the team. Is there a day that works best?Appointment Request
Caller
Thursday morning works.Ember
I've captured Thursday morning as your preference. The team can confirm the available time.Appointment Request Captured
CRM Update
Handoff
Your team takes over when human judgment is needed
Operator perspective
Measure the handoffs the practice can influence.
Andrew Higdon, DC
Founder · Practicing chiropractor
Founder & operator
Andrew Higdon, DC
Practicing chiropractor
Why the model is different
Built Around the Realities of a Chiropractic Front Desk
Andrew Higdon, DC, is a practicing chiropractor and the founder of PhynyxPro. That operator perspective shapes the system: campaign reporting is only the beginning; response, appointment status, Day 1 attendance, and the practice-recorded start decision complete the view.
PhynyxPro operates the acquisition infrastructure. Your team retains clinical judgment, patient relationships, scheduling capacity, and the responsibility to keep real outcomes current.
practice reality over vanity metrics.
Selective Fit
Built for Practices Ready to Turn More Inquiries Into Patients
Revenue matters, but readiness also depends on capacity, decision access, follow-up ownership, implementation timing, and the ability to track what happens after each inquiry.
Strong fit signals
- ✓Capacity for additional new-patient evaluations
- ✓Decision-maker access and intent to act within 90 days
- ✓A consistent paid-media budget and realistic growth expectations
- ✓A human owner for follow-up and outcome tracking
What usually needs to be in place first
- •No room on the calendar for new-patient evaluations
- •The goal is only the cheapest possible lead
- •No one can own escalations and outcome updates
- •Researching without access to the decision maker
fit protects both sides
Straight answers
What happens after I click?
You’ll enter last month’s inquiries, bookings, shows, starts, and media spend. We calculate your visible conversion rates, identify the largest drop-off, and show a conservative improvement scenario before you decide whether to book.
No. Paid acquisition is one part of the system. PhynyxPro also coordinates the post-click workflow—response, qualification, appointment requests, confirmations, reminders, handoff, and stage reporting—through PYRO.
Ember is the AI receptionist inside PYRO. It follows the practice-approved conversation and scheduling rules, then hands off when a person should take over. Your team remains responsible for clinical judgment and patient care.
The diagnostic maps your current tools before any recommendation is made. What can be connected or consolidated depends on the platforms, permissions, and workflow already in place.
Paid media, implementation, and ongoing system operation are separate. Full campaign fits generally begin with at least $2,000 per month in paid media; the diagnostic determines whether the operating scope makes sense.
No. PhynyxPro can install and operate the acquisition system, but patient volume and care decisions depend on market conditions, media investment, practice capacity, team execution, and clinical fit.
Snapshot preview
See your conversion math before you book a call.
Bring the numbers you have. Missing data is part of what we'll map.
Choose your next step
Ready to Talk? Book the Call First.
Pick a time now with only your contact and practice details. Revenue, ad budget, capacity, and funnel data can be discussed on the call.
Not a chiropractic practice? Explore Home Services or Dental & Medspa.